Feb 1, 2016

Battle Cry for 2016: You've Got Another Thing Comin'

Ever since the economy took a dump in late '07 life for most regular folk has just sucked, plain and simple.  We've all been struggling just to get by while watching banks and Wall Street babies rake in record profits.

Like millions of others my business took a sucker-punch that knocked me out for more than 2 years; now in 2016 my business still hasn't come close to being at 2006 levels, not by a long shot.

But I'm a product of the take-no-prisoners, "We're not gonna take it anymore" '80's, where big hair metal bands were pumping out anthems of supreme self-confidence and "screw you" messages to those who'd stand in our way of self-fulfillment.

Nothing reflected those concepts more plainly than two things:  An advertising campaign by Maxell that showcased a man sitting in his chair at home "rocking out" to his favorite tunes and being blown away by the experience (the pic above).  And, what's become the defacto anthem of the 80's, a heavy metal single from Judas Priest, "You've got another thing comin' ".  So prolific and enduring is the message in that song that it was used just late last year in another ad campaign... for Honda cars, of all things.

The timing couldn't have been more perfect.

I've been frustrated with my business being held hostage by the crappy economy for far too long, and last year finally got completely fed up - if not downright angry, and decided to take the bull by the horns, as it were.  And it's amazing how perspective can change in an instant when you decide that the future is definitely *yours*, not the result of idiots in the White House or Wall Street making stupid choices.

And it's nice to see the economy in a steady, yet slow pace of growth.  We're nowhere near where we need to be and too many people are still suffering financially BUT, for the first time since 2007 I can feel in my bones that we've finally turned a corner and a better future lays ahead of us all.

So if you think that:

-  This year will be just like the last;
-  If your own potential for happiness will be just a grim as before;
-  That the economy has the ultimate power against us;
-  Or that that your options for series-based entertainment will consist of more, "what kind of crap is this?", mindless, useless, reality or sorta-reality TV shows with ridiculous iterations of "Who gives a crap" Wars, "Go fish for this", or "Housewives of blah-blah" bullshit...

You've got another thing comin':  Something completely different and fresh is headed for your screen.  Very soon.

No comments:

Post a Comment